Douyin, also known as TikTok, has over 700 million daily active users in China. It is known to be extremely popular among the Chinese audience, especially among the young population. The platform has become an essential tool for businesses looking to reach and engage with Chinese consumers and increase their brand awareness in the Chinese market.
Branding on Douyin
Branding on Douyin is the process of creating and promoting a consistent image and message for a product or service on the popular short-video sharing platform. It allows companies to connect with a large and engaged audience and build brand awareness and loyalty.
Registration and verification
Registering an official account on Chinese social media is not as straight-forward as we are used to in the West.
After registering an account it will need to be verified by independent third party agencies. This can often be a rather bureaucratic process. We will take care of this process as we have done for countless clients in the past.
Content and mangement
Each social media platform is different. Content needs to be tailor-made for the platform's format to be effective.
We develop content that is on-brand and at the same time speaks to the local consumers at eye-level.
We also make sure that followers are activated by engaging them in comments sections and taking their feedback seriously.
Data analysis and strategy
The first thing we do is create an overall strategy for your brand both overall and on each social media platform.
We set goals and formulate how we will reach them.
We create detailed data reports regularly to make sure you always know what's going on.
Douyin focuses on short video, but it is a multi-purpose app that offers a wide range of features and functions, including:
"VOLA has manufactured taps in Denmark for more than 50 years. The first taps were designed by the world famous architect and designer Arne Jacobsen.
We have worked with LEAF for some years now and appreciate their deep understanding of our Danish brand values and their ability to communicate them to our audience in China on the relevant platforms. LEAF is always helpful and find good solutions to every new challenge."
Birthe Tofting - Sales and marketing director at VOLA
Working with the best