Social media

Unleash your brand on China's powerful social media platforms

China's digital ecosystem

China's digital development has been isolated from the rest of the world because of the Great Firewall. Facebook, Instagram, Whatsapp, etc. cannot be accessed from China. This has allowed a unique ecosystem of social media platforms to develop in China. Many of these apps have developed into super apps that can do everything from chatting, news feeds, payment, ecommerce, etc.

Services

Social media operation

Our social media experts operate, plan and strategize many social media accounts across all platforms.

We deliver posting plans, report on all work carried out and engage with followers.

Social media content

Our experienced content team have been creating high quality content for many international brands for years.

They will help you find your right expression for you brand targeting the Chinese market.

Advertising

Often it is not enough being active on social media posting content on a regular basis. To make an imapct and reach critical mass it is necessary to back up your social media activity with advertising spend.

Content needs to be relevant and relatable.

When we create content we focus on the balance between localizing your international brand to a Chinese context and not losing your DNA in the process. Your brand should be presented in China in eye level with your local audience and still be recognizable from your international expression.

Content formats differ across platforms and it is key knowing both your audience and the medium in order to get an effective message across. For example, both Bilibili and Douyin are video-driven, but audiences and formats are very different so they require completely different approaches.

We operate social media accounts for our clients on the main social media platforms in China. It is not necessary for you to have a dedicated China team in-house, we take care of everything. From planning and content creation to paid advertising and data reporting.

WeChat

The ubiquitous social media in China with over 1.2 billion users.

The platform is touches upon almost all aspects of everyday life. Messaging, sharing, payments, utilities, taxis, etc.

An official presence on WeChat is a must.

Weibo

With almost 600 million users, Weibo is an important part of the social media eco stystem.

Weibo is know for the virality of its content and is in many ways comparable to Twitter.

Xiaohongshu (RED)

Often described as China's Instagram, Xiaohongshu's over 300 million users come here for inspiration and sharing their everyday life.

Xiaohongshu is an ideal place to engage with influencers, who are very active on the platform, through an official presence.

Douyin

The Chinese counterpart to TikTok. It has fast grown to be one of the most popular social media platforms in China with over 600 million users.

Short video is the name of the game, and it is an ideal place to engage with influencers and followers.

Bilibili

In many ways it can be compared to a mix between YouTube and Twich. Where Douyin is the king of short videos, Bilibili focuses on long-form video content.

Starting out as an anime platform, Bilibili has evolved and is now a diverse and mature video platform.

Meituan Dianping

China's number one consumer and lifestyle platform. It features consumer reviews, vouchers, influencer interaction, etc.

This is the go-to platform when exploring the city and an excellent tool to boost O2O.

WeChat mini programs

WeChat mini programs are apps that open within WeChat. They can be used for a wide range of functions such as ecommerce, loyalty programs etc.

They are easily shared across WeChat's ecosystem and open instantly without download.

Tmall

Tmall dominates the ecommerce industry in China. Brands who are serious about doing business in China should be present on Tmall.

It is not an easy platform to navigate, though, and it is important to make sure that all marketing activities are coordinated.

Get in Touch

Lyshøjen 8A, Office K6

8520 Lystrup, Denmark

Huaihai M. Rd. 527, 1005-1008

Shanghai, China

+45 24280912

info@leafdigitalgroup.com