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Social media management

China is the world's largest social media market, with over a billion active users on various platforms. There is a huge potential for international companies looking to tap into the Chinese market.

However, operating social media platforms in China can be a challenging task due to the country's strict censorship laws and unique social media landscape. We help you navigate these challenges, while also adapting your content and strategies to fit Chinese social media users' preferences and behaviors. The rewards of operating successfully on Chinese social media can be significant, with the potential for enormous reach and engagement with a massive and growing audience.

Your local partner

Leaf digital is your feet on the ground in China. With offices in both Denmark and Shanghai, we are well equipped to handle all aspects of your social media operations in China. We often work together with local sales teams or distributors to make sure our activitties on social media is coordinated with other efforts. At the same time brand HQ will be able to control messaging and branding through Leaf Digital.


We work with all major platforms

The social media landscape in China is completely different from the West. Platforms have developed in isolation from the international eco system sincewestern platofrms are censored in China. Below is an overview of some of the Chinese social media platforms we work with.

Adapt to a unique market

If one thing can be said about the Chinese market, it is that it is completely different than what we are used to in the West. Especially when we talk about the digital ecosystem. The Chinese digital ecosystem has developed in isolation from the rest of the world because of the Great Firewall. This has allowed a plethora of Chinese platforms to thrive and cater specifically to the needs and wants of the Chinese users.

Beyond the digital world, China is a huge and diverse country. Entering China and doing business in China requires a different approach than entering another Western market. Brand awareness is likely low to non-existant and reaching critical mass in China can be difficult.

We are here to help you figure out how to navigate the pitfalls and challenges of the Chinese market. Each brand is different and requires a tailored approach. We are channel and platform agnostic. Your success in the Chinese market is our only objective. 

Get in touch


Frederiksgade 74C, 8000 Aarhus C

For inquiries, contact Niels Christian Flintholm

+45 24280912


Huaihai m. rd. 517, A1005, Huangpu District, Shanghai

For inquiries, contact Bjørn Ingwar Karlsen

+86 131 6602 9423



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