WeChat

As the leading social media platform in China, WeChat offers unparalleled reach and engagement opportunities for companies looking to tap into the Chinese market.

With over 1 billion active monthly users, WeChat offers a range of features and tools for businesses to connect with their target audience, including social media marketing, e-commerce, and customer service.

We help you effectively leverage WeChat to drive brand awareness, generate leads, and increase sales in China.

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WeChat official accounts

WeChat Official Accounts are a powerful tool for businesses to connect with their customers and build their brand on the WeChat platform.

An Official Account is a verified account that represents a business or organization on WeChat. It allows businesses to send out messages and updates to their followers, as well as interact with them through features such as customer service and e-commerce.

Using an Official Account, businesses can:

Build brand awareness and loyalty
Connect with customers and prospects
Increase sales and revenue
Improve customer service and support
Gather customer insights and feedback
Leverage WeChat's e-commerce features

Our Services

Registration and verification

Registering an official account on Chinese social media is not as straight-forward as we are used to in the West.

After registering an account it will need to be verified by independent third party agencies. This can often be a rather bureaucratic process. We will take care of this process as we have done for countless clients in the past.

Content and mangement

Each social media platform is different. Content needs to be tailor-made for the platform's format to be effective.

We develop content that is on-brand and at the same time speaks to the local consumers at eye-level.

We also make sure that followers are activated by engaging them in comments sections and taking their feedback seriously.

Data analysis and strategy

The first thing we do is create an overall strategy for your brand both overall and on each social media platform.

We set goals and formulate how we will reach them.

We create detailed data reports regularly to make sure you always know what's going on.

WeChat features

WeChat is a multi-purpose app that offers a wide range of features and functions, including:

Social Media

WeChat allows users to share text, images, and videos with their friends and followers, similar to other social media platforms.

Official Accounts

Businesses and organizations can create official accounts on WeChat, which can be used to push out information and interact with customers.

Advertising

Businesses can promote products or services to the WeChat user base. It allows businesses to target specific audiences with ads and track their performance to optimize campaigns. Read more here

E-commerce

WeChat has built-in e-commerce features, such as WeChat pay, allowing to purchase goods and services directly within the app.

Customer Service

WeChat allows businesses to set up official accounts, which can be used for customer service and support, such as answering FAQs and handling complaints.

Mini-Programs

WeChat also allows developers to create "Mini-Programs", which are small apps that run within the WeChat ecosystem.

Location-based Services

WeChat allows users to share their location and find nearby businesses, making it an effective tool for location-based marketing.

Groups

Users can create or join groups, where they can chat and share information with like-minded people or industry-specific groups.

Moments feed

a social feed where users can share text, images, and videos with their friends, similar to a Facebook or Instagram feed.

WeChat Pay and Wallet

Enabling easy transactions and payments within the app, including P2P, in-store and online.

Testimonial

"VOLA has manufactured taps in Denmark for more than 50 years. The first taps were designed by the world famous architect and designer Arne Jacobsen.

We have worked with LEAF for some years now and appreciate their deep understanding of our Danish brand values and their ability to communicate them to our audience in China on the relevant platforms. LEAF is always helpful and find good solutions to every new challenge."

Birthe Tofting - Sales and marketing director at VOLA

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