Weibo is one of the most popular social media platforms in China, with over 500 million active users. As a business looking to expand your reach in China.
With its powerful targeting options and vast user base, Weibo helps you reach a larger audience, increase your visibility, and drive more sales.
Whether you're looking to promote your products, services, or content, Weibo can help you to achieve your marketing goals.
Weibo for branding
By using Weibo as part of their marketing strategy, businesses can reach a large and engaged audience, increase their visibility, and drive more sales. Businesses should consider using Weibo as part of their marketing strategy in order to:
Build brand awareness
Connect with customers
Registration and verification
Registering an official account on Chinese social media is not as straight-forward as we are used to in the West.
After registering an account it will need to be verified by independent third party agencies. This can often be a rather bureaucratic process. We will take care of this process as we have done for countless clients in the past.
Content and mangement
Each social media platform is different. Content needs to be tailor-made for the platform's format to be effective.
We develop content that is on-brand and at the same time speaks to the local consumers at eye-level.
We also make sure that followers are activated by engaging them in comments sections and taking their feedback seriously.
Data analysis and strategy
The first thing we do is create an overall strategy for your brand both overall and on each social media platform.
We set goals and formulate how we will reach them.
We create detailed data reports regularly to make sure you always know what's going on.
Weibo is a multi-purpose app that offers a wide range of features and functions, including:
"VOLA has manufactured taps in Denmark for more than 50 years. The first taps were designed by the world famous architect and designer Arne Jacobsen.
We have worked with LEAF for some years now and appreciate their deep understanding of our Danish brand values and their ability to communicate them to our audience in China on the relevant platforms. LEAF is always helpful and find good solutions to every new challenge."
Birthe Tofting - Sales and marketing director at VOLA
Working with the best