Weibo

Weibo is one of the most popular social media platforms in China, with over 500 million active users. As a business looking to expand your reach in China.

With its powerful targeting options and vast user base, Weibo helps you reach a larger audience, increase your visibility, and drive more sales.

Whether you're looking to promote your products, services, or content, Weibo can help you to achieve your marketing goals.

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Weibo for branding

By using Weibo as part of their marketing strategy, businesses can reach a large and engaged audience, increase their visibility, and drive more sales. Businesses should consider using Weibo as part of their marketing strategy in order to:

Build brand awareness
Connect with customers
Generate leads
Influencer marketing
Advertising
Analytics
Market research

Our Services

1

Registration and verification

Registering an official account on Chinese social media is not as straight-forward as we are used to in the West.

After registering an account it will need to be verified by independent third party agencies. This can often be a rather bureaucratic process. We will take care of this process as we have done for countless clients in the past.

2

Content and mangement

Each social media platform is different. Content needs to be tailor-made for the platform's format to be effective.

We develop content that is on-brand and at the same time speaks to the local consumers at eye-level.

We also make sure that followers are activated by engaging them in comments sections and taking their feedback seriously.

3

Data analysis and strategy

The first thing we do is create an overall strategy for your brand both overall and on each social media platform.

We set goals and formulate how we will reach them.

We create detailed data reports regularly to make sure you always know what's going on.

Weibo features

Weibo is a multi-purpose app that offers a wide range of features and functions, including:

Large user base

Weibo has over 500 million active users, providing businesses with a wide range of potential customers to reach.

Targeting options

Weibo offers a wide range of targeting options such as demographic, interest, and location-based targeting, allowing businesses to reach their desired audience more effectively.

Content formats

Weibo offers various content formats including text, images, videos, live streaming, and more, allowing businesses to be creative and engage their audience in different ways.

E-commerce integration

Weibo has strong e-commerce integration, allowing businesses to sell products directly to consumers through their Weibo accounts.

KOL/influencer marketing

Weibo is known for its KOLs and influencer marketing, which allows businesses to leverage the influence of popular users to reach a larger audience. Read more

Advertising

Weibo offers various advertising options such as banner ads, sponsored posts, and video ads, which help to reach and engage a specific target audience. Read more

Analytics

Weibo provides businesses with detailed analytics on their account performance, audience demographics, and engagement, which allow them to make informed decisions about their marketing strategy.

Testimonial

"VOLA has manufactured taps in Denmark for more than 50 years. The first taps were designed by the world famous architect and designer Arne Jacobsen.

We have worked with LEAF for some years now and appreciate their deep understanding of our Danish brand values and their ability to communicate them to our audience in China on the relevant platforms. LEAF is always helpful and find good solutions to every new challenge."

Birthe Tofting - Sales and marketing director at VOLA

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