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In the ever-evolving world of social media in China, success lies in the art of localization and creating content specifically for the market. By adapting content to local formats and understanding the nuances of Chinese culture, brands can forge meaningful connections with target audiences, driving engagement, and fostering brand loyalty. Embracing the power of localization unlocks the vast potential of China's social media landscape, opening doors to limitless possibilities for brands seeking to make their mark in this dynamic digital ecosystem.

China's social media scene is dominated by homegrown platforms such as WeChat, Weibo, Douyin, and Xiaohongshu. These platforms boast hundreds of millions of active users, each with their distinct characteristics and preferences. To effectively engage with Chinese audiences, brands must adapt their strategies to the specific features and requirements of these platforms.

Localization goes beyond mere translation. It involves tailoring content to align with the cultural nuances, communication styles, and trends that resonate with Chinese users. It requires an understanding of the local language, popular memes, internet slang, and even social etiquette. By embracing local formats, content creators can maximize their impact and foster a sense of relatability, building trust and loyalty among their target audience.

Content needs to be relevant and relatable. 

When we create content we focus on the balance between localizing your international brand to a Chinese context and not losing your DNA in the process. Your brand should be presented in China in eye level with your local audience and still be recognizable from your international expression.

Content formats differ across platforms and it is key knowing both your audience and the medium in order to get an effective message across. For example, both Bilibili and Douyin are video-driven, but audiences and formats are very different so they require completely different approaches.

We operate social media accounts for our clients on the main social media platforms in China. It is not necessary for you to have a dedicated China team in-house, we take care of everything. From planning and content creation to paid advertising and data reporting. 

Get in touch


Frederiksgade 74C, 8000 Aarhus C

For inquiries, contact Niels Christian Flintholm

+45 24280912


Huaihai m. rd. 517, A1005, Huangpu District, Shanghai

For inquiries, contact Bjørn Ingwar Karlsen

+86 131 6602 9423


Working with the best

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