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Strategy & insights

If one thing can be said about the Chinese market, it is that it is completely different than what we are used to in the West. Especially when we talk about the digital ecosystem. The Chinese digital ecosystem has developed in isolation from the rest of the world because of the Great Firewall. This has allowed a plethora of Chinese platforms to thrive and cater specifically to the needs and wants of the Chinese users.

Beyond the digital world, China is a huge and diverse country. Entering China and doing business in China requires a different approach than entering another Western market. Brand awareness is likely low to non-existant and reaching critical mass in China can be difficult.

We are here to help you figure out how to navigate the pitfalls and challenges of the Chinese market. Each brand is different and requires a tailored approach. We are channel and platform agnostic. Your success in the Chinese market is our only objective. 

Our specialties

Strategy

Which social media platforms should you engage with? Which sales channels are most relevant for you? How should you approach influencers?

These are all questions we can help you answer. The answer is not the same for all. It all depends on what kind of brand are you, what are your ambitions for the Chinese market, who are your local stakeholders, etc. 

Localized branding

No matter where you are from or how strong your brand is, the Chinese market requires a unique approach from your side.

The level of brand localization differs much from brand to brand and industry to industry. But same for all is that you need to meet your Chinese users where they are in their context. It is no longer enough to be a foreign brand.

Brand communication

How do we get the message out there. Reaching critical brand awareness can be difficult in a crowded market like the Chinese.

It is necessary to make sure that your efforts on social media, influencers, PR and press are precise, coordinated, and leverage all the available synergies. 

Ecommerce

China is a huge and diverse country. The only way to reach your true potential in China is to be present on the relevant ecommerce platforms. 

On Tmall, JD.com, etc. you will be able to reach the farthest corners of China. These platforms are specialized to optimize your online sales utilizing their enormous amount of data as well as frequent promotional activities such as double 11, 618, etc.

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