SOCIAL MEDIA STRATEGY

Our dedicated team of strategists understands the intricacies of platforms like WeChat, Weibo, and Douyin, tailoring bespoke strategies that resonate with Chinese audiences. By blending cultural insights with data-driven insights, we design a roadmap that maximizes your brand's impact and relevance.

Our approach

In the realm of branding, the distinction between capturing attention and fading into obscurity hinges upon delivering tailored content within a fitting context to your target audience. Merging our versatile expertise, we create your social media strategy, taking your brand to new levels with content, insights, and purpose.

The true challenge lies in execution. Positioned at the forefront of the social frontier, our consultants meticulously examine your brand, your market, and your competitors. We discover the distinctive narratives your brand can weave, pinpointing the optimal route to achieve social media success.

WeChat

The ubiquitous social media in China with over 1.2 billion users.

The platform is touches upon almost all aspects of everyday life. Messaging, sharing, payments, utilities, taxis, etc.

An official presence on WeChat is a must.

Weibo

With almost 600 million users, Weibo is an important part of the social media eco stystem.

Weibo is know for the virality of its content and is in many ways comparable to Twitter.

Xiaohongshu (RED)

Often described as China's Instagram, Xiaohongshu's over 300 million users come here for inspiration and sharing their everyday life.

Xiaohongshu is an ideal place to engage with influencers, who are very active on the platform.

Douyin

The Chinese counterpart to TikTok. It has fast grown to be one of the most popular social media platforms in China.

Short video is the name of the game, and it is an ideal place to engage with influencers and followers.

Bilibili

Can be compared to a mix between YouTube and Twich. Where Douyin is the king of short videos, Bilibili focuses on long-form video content.

Starting out as an anime platform, Bilibili has evolved and is now a diverse and mature video platform.

Meituan Dianping

China's number one consumer and lifestyle platform. It features consumer reviews, vouchers, influencer interaction, etc.

This is the go-to platform when exploring the city and an excellent tool to boost O2O.

WeChat mini programs

WeChat mini programs are apps that open within WeChat. They can be used for a wide range of functions such as ecommerce, loyalty programs etc.

They are easily shared across WeChat's ecosystem and open instantly without download.

Tmall

Tmall dominates the ecommerce industry in China. Brands who are serious about doing business in China should be present on Tmall.

It is not an easy platform to navigate, and it is important to make sure that all marketing activities are coordinated.

We work with

WeChat

Xiaohongshu

China's digital ecosystem

China's digital development has been isolated from the rest of the world because of the Great Firewall. Facebook, Instagram, Whatsapp, etc. cannot be accessed from China. This has allowed a unique ecosystem of social media platforms to develop in China. Many of these apps have developed into super apps that can do everything from chatting, news feeds, payment, ecommerce, etc.