WeChat is a crucial platform in China's digital marketing landscape, boasting over a billion active users. Its extensive reach and...

The Direct-to-Consumer (D2C or DTC) business model, where brands sell products directly to consumers without intermediaries, is...

The 2024 618 Shopping Festival, China’s second-largest annual online shopping event, concluded with impressive results, albeit with mixed...

The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...

Discover China's economic landscape in 2024, highlighting inflation and deflation trends and their impact on consumer spending and business.

While first-tier cities like Beijing often capture the spotlight, second-tier cities should be viewed as "first-class opportunities.

China is experiencing a significant demographic shift that is reshaping its consumer landscape. As the population ages, the elderly...

Protecting intellectual property (IP) in China is crucial for businesses looking to expand into this lucrative market. As the world's...

Setting up Social Media Accounts in China involves navigating strict regulations. Learn the necessary steps, requirements, and tips to succe

Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.