Localization and Translation: Creating a Brand Name for Foreign Companies in China
When entering the Chinese market, selecting the right brand name is not just a marketing formality; it is a crucial strategy that can...
Localization and Translation: Creating a Brand Name for Foreign Companies in China
How B2B Events Can Transform Your Business in China
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
The End of Traditional Search? The Chinese Use of Social Media Platforms as Search Engines
International Women’s Day in China: Celebrating Women and Consumerism
From Cash to Mobile Payment – Skipping the Credit Card Era
Common Mistakes Foreign Brands Make in China
Chinese New Year Travel Resurgence: Back to Pre-COVID Levels
Understanding China's Gen Z: Here’s what marketers need to know
Building awareness and creating offline visibility through a stylish cup of coffee