Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
The End of Traditional Search? The Chinese Use of Social Media Platforms as Search Engines
International Women’s Day in China: Celebrating Women and Consumerism
Understanding China's Gen Z: Here’s what marketers need to know
Building awareness and creating offline visibility through a stylish cup of coffee
The success of brand collaborations in China
The Role of Influencers in B2B Marketing