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Tapping into a wider trend of RTD´s and specialty alcoholic beverages Royal Unibrew owned Tempt cider has become a fixture in higher end bars and shops in China´s leading cities.
Combining a strong distribution network with online marketing and content creation by Leaf Digital´s dedicated teams the brand is growing in popularity among the key demographics of quality conscious, hip urban young women.
Our teams manage Tempt´s official account on WeChat as well as conducting local content creation. In a crowded marketspace our teams make sure that Tempt´s brand image and positioning is as crisp as the cider that it´s consumers love.
Through close cooperation between our team, Tempt HQ and local distribution, content is kept both loyal to brand DNA and relatable to the Chinese consumer all the while supporting local sales campaigns.
Tempt on social media
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