Leaf Digital
A Look at the 2024 618 Shopping Festival: Trends, Results, and Future Prospects
The 2024 618 Shopping Festival, China’s second-largest annual online shopping event, concluded with impressive results, albeit with mixed...
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Leaf Digital
Jun 175 min read
Post-COVID Consumer Behavior and Opportunities in China's Health and Fitness Market
The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...
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Leaf Digital
May 306 min read
Adapting to China's Changing Demographics: Healthcare, Eldercare, and Silver Economy
China is experiencing a significant demographic shift that is reshaping its consumer landscape. As the population ages, the elderly...
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Leaf Digital
May 214 min read
China's Shift Towards Sustainable Consumer Behavior
Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.
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Leaf Digital
May 65 min read
May holiday: A Surge in Travel with Cautious Spending
During China's May holiday, there was a noticeable increase in both domestic and international travel, reflecting a nation eager to...
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Leaf Digital
Mar 194 min read
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
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Leaf Digital
Mar 64 min read
International Women’s Day in China: Celebrating Women and Consumerism
International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...
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Leaf Digital
Feb 276 min read
Common Mistakes Foreign Brands Make in China
With its vast consumer base, dynamic economy, and rapidly evolving digital landscape, China presents an enticing opportunity for foreign...
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Leaf Digital
Feb 193 min read
Chinese New Year Travel Resurgence: Back to Pre-COVID Levels
China's Lunar New Year celebrations in 2024 revealed a remarkable recovery in domestic travel and spending, surpassing pre-pandemic...
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Leaf Digital
Feb 145 min read
Understanding China's Gen Z: Here’s what marketers need to know
China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...
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Leaf Digital
Feb 84 min read
Building awareness and creating offline visibility through a stylish cup of coffee
Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...
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Leaf Digital
Feb 65 min read
The success of brand collaborations in China
In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...
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Leaf Digital
Oct 17, 20235 min read
11.11 Singles’ Day Insights
When doing business in China, it is important to be aware of all the Chinese national holidays and other important cultural dates. The...
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