Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
International Women’s Day in China: Celebrating Women and Consumerism
Common Mistakes Foreign Brands Make in China
Chinese New Year Travel Resurgence: Back to Pre-COVID Levels
Understanding China's Gen Z: Here’s what marketers need to know
Building awareness and creating offline visibility through a stylish cup of coffee
The success of brand collaborations in China
11.11 Singles’ Day Insights