Leaf Digital
A Look at the 2024 618 Shopping Festival: Trends, Results, and Future Prospects
The 2024 618 Shopping Festival, China’s second-largest annual online shopping event, concluded with impressive results, albeit with mixed...
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Leaf Digital
- Jun 17
- 5 min
Post-COVID Consumer Behavior and Opportunities in China's Health and Fitness Market
The COVID-19 pandemic has significantly reshaped consumer attitudes and behaviors in China, particularly in the health and fitness...
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Leaf Digital
- May 30
- 6 min
Adapting to China's Changing Demographics: Healthcare, Eldercare, and Silver Economy
China is experiencing a significant demographic shift that is reshaping its consumer landscape. As the population ages, the elderly...
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Leaf Digital
- May 21
- 4 min
China's Shift Towards Sustainable Consumer Behavior
Explore China's shift towards sustainable consumer behavior, driven by pollution concerns and rising environmental awareness.
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Leaf Digital
- May 6
- 5 min
May holiday: A Surge in Travel with Cautious Spending
During China's May holiday, there was a noticeable increase in both domestic and international travel, reflecting a nation eager to...
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Leaf Digital
- Mar 19
- 4 min
Understanding Guochao: Redefining Chinese Fashion and Consumer Behavior
In recent years, a cultural movement known as Guochao has been making waves in the fashion industry, reshaping consumer preferences and...
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Leaf Digital
- Mar 6
- 4 min
International Women’s Day in China: Celebrating Women and Consumerism
International Women's Day, celebrated annually on March 8th, serves as a global tribute to the achievements and contributions of women...
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Leaf Digital
- Feb 27
- 6 min
Common Mistakes Foreign Brands Make in China
With its vast consumer base, dynamic economy, and rapidly evolving digital landscape, China presents an enticing opportunity for foreign...
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Leaf Digital
- Feb 19
- 3 min
Chinese New Year Travel Resurgence: Back to Pre-COVID Levels
China's Lunar New Year celebrations in 2024 revealed a remarkable recovery in domestic travel and spending, surpassing pre-pandemic...
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Leaf Digital
- Feb 14
- 5 min
Understanding China's Gen Z: Here’s what marketers need to know
China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...
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Leaf Digital
- Feb 8
- 4 min
Building awareness and creating offline visibility through a stylish cup of coffee
Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...
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Leaf Digital
- Feb 6
- 5 min
The success of brand collaborations in China
In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...
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Leaf Digital
- Oct 17, 2023
- 5 min
11.11 Singles’ Day Insights
When doing business in China, it is important to be aware of all the Chinese national holidays and other important cultural dates. The...
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