In today's digitally-driven world, marketing in China presents unique challenges for foreign B2B companies. Although these businesses...

When considering influencer marketing for B2B, the choice of platform becomes pivotal. Among the many different options, Zhihu, China’s...

For foreign B2B brands, navigating the labyrinth of marketing in China poses unique challenges. Marketing and advertising, often...

In the Chinese digital landscape, where WeChat reigns as the gateway to over 1 billion monthly active users, establishing a foothold for...

The past few years have seen a wave of transformative changes in the way businesses leverage digitalization and online services. The...