China's Lunar New Year celebrations in 2024 revealed a remarkable recovery in domestic travel and spending, surpassing pre-pandemic...

China's consumer landscape is rapidly evolving, driven by the seismic influence of Generation Z. With over 280 million individuals born...

Ever wondered what sports and coffee have in common? At first glance, it may seem worlds apart. Yet, the renowned Danish sports brand...

In the dynamic realm of Chinese marketing, brand collaborations have emerged as an interesting and new phenomenon in recent years. Local...

When considering influencer marketing for B2B, the choice of platform becomes pivotal. Among the many different options, Zhihu, China’s...

For foreign B2B brands, navigating the labyrinth of marketing in China poses unique challenges. Marketing and advertising, often...

In the Chinese digital landscape, where WeChat reigns as the gateway to over 1 billion monthly active users, establishing a foothold for...

Chinas economy shows stabilizing signs As China steadily emerges from the impacts of the COVID-19 pandemic, there exists a cautious yet...

USA at the CIIE The 2023 CIIE also marked a significant turning point in US-China trade relations, with the largest and highest-level US...

The 6th China International Import Expo in Shanghai (Nov. 5 – Nov. 10, 2023) The 6th China International Import Expo (CIIE) wrapped up...